VIZUVLGVDŠ SS17 “THERE’S A GVD IN YOU”

American-born Nigerian designer Muktar Onifade finds inspiration in minimal architecture silhouettes and geometric frames to produce utilitarian apparel with 3D-embossed stitched frames in VIZUVLGVDŠ’s spring/summer lookbook entitled “THERE’S A GVD IN YOU”.

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“To be a GVD one must inspire through creativity, be fearless, fight for whom they truly are, hold nothing back, and break down limitations and confined boundaries around us.” – Muktar Onifade

West African print symbols, found primarily on stools, pottery, paintings, and cloth, embody proverbs that remind individuals of their responsibilities, harmony with nature, family values, and how to live a good life.

The Los Angeles-based label attempts to take these principles to convey a genuine connection of cultural and family values within this seasonal line. He believes that to be a GVD one must inspire through creativity, be fearless, fight for whom they truly are, hold nothing back, and break down limitations and confined boundaries around us.

vizuvlgvds-desiigner-in-madline-lightweight-jacketRapper Desiigner performing @ the 2016 BET Hip Hop Awards in the SS16 MadLine Lightweight Jacket
(via @vizuvlgvds)

In addition to the apparel line, the label even produces its own original music that best complements the artistic direction of each seasonal theme. They debuted this unique, in-house brand function with the GVDŠ FILM SOUNDTRACK VOL.1 in to be the musical representation of the SS16 “FLUID” collection.

“The vision behind this project is to create original music that align with VIZUVLGVDŠ visual aesthetic by using innovative sounds and vocal arrangements that create a mood of Electronic Soul with African sonic elements that vibrates through the soul.” – Muktar Onifade

The GVDŠ FILM SOUNDTRACK VOL.1 is a exclusive five-song EP with Nigerian singer-songwriter WurlD that features production from Mike Best, GVDŠ, & Sweatzgotbeatz. In the brand’s own words, “The vision behind this project is to create original music that align with VIZUVLGVDŠ visual aesthetic by using innovative sounds and vocal arrangements that create a mood of Electronic Soul with African sonic elements that vibrates through the soul.”

vizuvlgvds-wurld-in-madline-lightweight-jacketNigerian recording artist WurlD in the SS16 MadLine Lightweight Jacket
(via @thisiswurld)

The brand’s statement piece thus far is arguably the MadLine Lightweight Jacket that has been captured on Nigerian artist WurlD and Hip-Hop newcomer Desiigner. Although fresh to the menswear scene, they’ve already held a booth at the inaugural ComplexCon in Long Beach, CA within Capsule Market Square and an installation at Art Basel in Miami Beach this past year.

Go to their online shop to purchase apparel from previous collections, as well as pre-ordering select styles for this upcoming release.

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Author: Mike Doering

@thePREHEATER

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