Japanese brand MAGIC STICK gives nod to Francis Ford Coppola’s 1979 epic war film, Apocalypse Now, with a balanced military-sportswear aesthetic for the spring/summer season.
The label uniquely sourced premium woven tiger camo fabric from garments/accessories of the Vietnam war era for their oversized styles. The utilization of the dazzle camouflage pattern, which was first seen on World War I battleships, is brilliantly displayed within knit patterns and graphic prints throughout the offering.
The brand presents a strong range of timeless, earthy-toned streetwear essentials that includes a coach jacket, luxe knitwear, hockey crewneck, track jacket, themed-graphic chester coat, baseball jersey, oversized poncho, embroidered MA-1 bomber, and pile anorak.
BDU Logo Poncho $272.04
- ’70s Vietnam tiger camo pattern
- Branding on back
- Napalm embroidery
- Tiger camo pattern
- 3M thinsulate
Sheep Pile “PSYCHO” Hoodie $300.18
- Half-zip Anorak
- Fluffy pile + Nylon micro rip stop
- “PSYCHO” chest embroidery
Lux Crew Knit $272.04
- Dazzle camo pattern
Quilted Mil Crew Sweat $243.90
- High-quality French Terry
- Woodland camo pattern
- Lightweight padding fleece
- Jacquard “CHARLIE” logo on back-bottom rib
Also, markdowns are currently available for the label’s FW16 collection titled Silent Treatment. The past season’s theme saw merging influences from ’90s street culture, sports, and the armed forces. Rappers MadeinTYO and the Flatbush Zombies can be seen sporting select styles from the previous line below.