Yung Lean and the Sad Boys Take On Footwear

With an emotional, forceful approach to music and style, Yung Lean and producers Yung Sherman and Gud have turned Swedish music collective Sad Boys into a cult sensation since its inception in 2013. With airy, melancholic rap tunes, the trio’s eclectic music act inspires people around the world.

Yung Lean and the Sad boys have managed to seamlessly merge the vibes of their music and personality with their fashion aesthetic through their first collaboration with Swedish shoe giant ETYTS.

This slideshow requires JavaScript.

Eytys (phonetically “80’s” spelled with a Y in reference to Generation Y) was founded in Stockholm in 2013 due to a desire to contribute to the new age creativity of the post-internet generation.  Using comfortable cork footbeds and unique proportions, Eytys’s shoes are an example of simplicity and quality which is felt through their minimal, unisex style.

The ’Spider’ unisex sneakers, designed by Sad Boys together with Eytys, reference ultra marathon running shoes with details inspired by “BDSM and industrial functionalism.” The Spider model embodies EYTYS’s emphasis on multidisciplinary creativity.  The limited edition blacked-out silhouette features neon-green soles and a nubuck and leather upper sneaker held together by two industrial zip-ties in true Sad Boys creativity.

The sneakers dropped in Eytys stores early this past December (Retail: $300) alongside an image story by Kristin-Lee Moolman. The story features the Sad Boys and new sneakers, and is said to “bring memories to 1980’s royal portraits.” Check out the sneaker in the slideshow above, then peep Moolman’s image story below.

EYTYS Home

EYTYS Instagram

Yung Lean Instagram

Author: Ashwin Padalkar

ashwin@thepreheater.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s