ETQ Amsterdam SS17 Collection

Founded in 2010, ETQ Amsterdam is a minimalist luxury sneaker brand born under the mindset of eliminating over-branding by focusing on creating a product that is bar none in terms of quality. All of their designs must comply to a set of three standard rules: elegance, timelessness, and quality.

The ETQ  aesthetic is minimal, yet functional. Their sneakers are designed to be an antidote to the current time of abundance. Each sneaker is designed in-house by ETQ co-owner/founder Patrick van Der Woude and his design team in their head office located in Amsterdam. To this day, van Der Woude and his team make design decisions together. In an interview with GQ magazine, van Der Woude stated “If the whole team is not behind every detail, material, color, etc we won’t do it.”

It is this strong focus and conceptual thinking, coupled with a restrained and uncomplicated approach to footwear that has allowed ETQ to create functional, enduring footwear that distinctively sets themselves apart from the norm. These shoes can be dressed up or dressed down, depending on the occasion. By cutting through the BS of branding and making minimal, handcrafted sneakers out of premium materials, ETQ is able to produce simple silhouettes that go with everything from razor-sharp suits to light-washed denim.

As the brand has grown, ETQ has matured into a carefully selective range of handmade footwear, menswear accessories (Leather Jackets, Basics, Chelsea Boots), and as of September 2015, a multi-brand store in their home city of Amsterdam.

After introducing its first runner the Sonic last fall, ETQ has returned with even more styles for Spring/Summer 2017. This collection sees older ETQ models being revamped with bright tonals, reflective surfaces, oil-slicked finishes and tried-and-true monochromatics. This collection also serves to introduce new models called the Vortex and the Delta. Both designs represent a tech-forward approach that the brand is embracing.

The slideshow below contains pictures from the SS17 collection, which released February 24. We’ve also included a pictorial guide to their overall collection below that.

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Sonic- € 240.00

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The Sonic
New Runner silhouette. Mixed uppers featuring melt details, mesh and leather overlays. Finished with tech-knit nylon laces and a Vibram outsole. Full calf leather lining and insole. Comes in a branded box with a dust bag and a spare set of nylon laces.

LOW 1- € 230.00

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The Low 1 in White
Low-top sneaker crafted from calf Napa leather in White. Tonal leather trim and lace-up closure. Matching white eyelets and a white rubber cup sole unit. Full calf leather lining and insole. Comes in a branded box with a dust bag and a spare set of waxed laces.

MID 1-€ 240.00

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The Mid 1 in White
Mid-top sneaker crafted from Napa leather in White. Tonal leather trim, lace-up closure and a white rugged rubber cup sole unit. Full calf leather lining and insole. Comes in a branded box with a dust bag and a spare set of waxed laces.
LOW 2- € 245.00

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The Low 2 in Cement
Low-top sneaker crafted from rubberized leather in Cement. Tonal leather trim and lace-up closure. Matching eyelets and a white rugged rubber cup sole unit. Full calf leather lining and insole. Comes in a branded box with a dust bag and a spare set of waxed laces.

MID 2- € 275.00

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The Mid 2 in Midnight
Mid-top sneaker crafted from python embossed neoprene in Midnight. Tonal leather trim, lace-up closure and a tonal rubber cup sole unit. Full calf leather lining and insole. Comes in a branded box with a dust bag and a spare set of waxed laces.
LOW3- € 245.00

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The Low 3 in Midnight
Low-top sneaker crafted from Nubuck leather in Midnight. Tonal leather trim, lace-up closure and a white rugged rubber cup sole unit. Full calf leather lining and insole. Comes in a branded box with a dust bag and a spare set of waxed laces.
LOW 4- € 255.00

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The Low 4 in Reflective Crocodile
Low-top sneaker with a 3M reflective finish in Grey. Tonal leather trim and lace-up closure. Matching eyelets and rubber cup sole unit. Full calf leather lining and insole. Comes in a branded box with a dust bag and a spare set of waxed laces.
LOW 5- € 245.00

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The Low 5 Noir
The Noir pack is a blackest ever black rendition of the Low 5. Features a thick mesh upper, leather panels, a leather toe box and melt detailing along the seams. Finished with a branded rubber logo to the tongue and a leather loop along the heel.

ETQ Website
INSTAGRAM

Author: Ashwin Padalkar

ashwin@thepreheater.com

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